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Website audit before redesign

This guide is for a small business situation where the old site has pages, but the owner does not know what should be kept. The goal is not to add a generic page, but to create a page that answers a real buying question.

What to check before changing the site

Website audit before redesign should separate useful existing pages from pages that only create noise. The audit is not a design opinion; it is a decision list for what to keep, rewrite, redirect or remove.

  • Inventory current URLs and decide what deserves to stay.
  • Mark pages that need redirects before publishing a redesign.
  • Keep search value where it already exists.
  • Turn vague findings into a short launch checklist.

How to turn findings into action

For an outdated service website with visits but no requests, the useful output is a practical map: keep these pages, rewrite these sections, redirect these URLs and fix this contact path before the redesign goes live.

  • URL list with decisions.
  • Priority fixes before design work.
  • Content that should be preserved.
  • Pages that should not stay in sitemap.

What should be different from a generic article

A useful guide for website audit before redesign should not read like copied SEO text. It should contain concrete decisions, examples and phrases that match the real buyer situation: the old site has pages, but the owner does not know what should be kept.

  • Use the service name naturally, not mechanically.
  • Include one realistic business scenario.
  • Connect the guide to a relevant service page.
  • Aim for this outcome: a short list of pages to keep, rewrite, redirect or remove.

FAQ

When is website audit before redesign worth doing?

When the old site has pages, but the owner does not know what should be kept and the business needs a page that can explain the offer and collect written requests.

What makes the page stronger for search?

A specific title, useful body copy, internal links, FAQ, canonical URL, sitemap entry and wording that matches a real buyer question.

Need a clearer website?

2code builds fast landing pages and small business websites with clean copy, mobile layout and written lead capture.

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