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Service business website checklist

A service website does not need to be huge. It needs to answer the questions a serious customer has before contacting you.

First screen

The first screen should explain what you do, who it is for and what the visitor should do next.

  • Specific offer
  • Short benefit
  • Visible CTA
  • Trust signal

Service details

Visitors need enough detail to decide whether the service matches their situation.

  • Service list
  • Who it fits
  • Process
  • Typical timelines

Lead capture

The contact path should make it easy to send a useful request without a phone call.

  • Simple form
  • Telegram or email route
  • FAQ
  • Clear next step

FAQ

Do I need photos?

Photos help, but a clear text-first page can still work when the offer is specific.

What should the form ask?

Ask for the service, short context, contact channel and timeline. Keep it short enough to finish on mobile.

Need a clearer website?

2code builds fast landing pages and small business websites with clean copy, mobile layout and written lead capture.

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